Because Joao Pessoa is the capital of the Brazilian state of Paraiba and has a population of more than 800,000, making a splash there is no easy feat. For that reason, the fact that Roberto Santiago has emerged as one of the city’s most brilliant businessmen and entrepreneurs is exceptionally impressive. Indeed, you would be hard-pressed to find a resident of the city who doesn’t at least somewhat recognize his name. Even more people are familiar with his crowning achievement, Manaira Shopping Mall, which is located in the downtown district. How did Roberto Santiago become such a successful businessman? Read on to learn more.
Becoming the developer and owner of a huge, successful shopping, dining and entertainment destination in a bustling city like Joao Pessoa doesn’t happen by accident. Early in his life, however, Roberto Santiago thought that he wanted to be a professional writer. In his young adulthood, he even ran a few successful blogs. However, he realized that his ambitions lay elsewhere after completing his education. He attended Pio X Marist College first and then went on to earn a degree in business administration from University Center of Joao Pessoa. Read more articles on Roberto’s Blogspot.
From there, Roberto Santiago broke into the business world by landing a position at Cafe Santa Rosa. He put as many of his earnings in savings as possible and was able to save a good amount while working there. Next, he invested in a cardboard box manufacturing firm. That ended up being a smart move, as it allowed him to become even more profitable and to save even more money for future endeavors.
In 1987, Roberto Santiago bought a large plot of land in downtown Joao Pessoa. He had already come up with a basic plan for what would become Manaira Shopping Mall. Two years later, in 1989–when he was just 30 years old–Santiago proudly opened the doors of his new mall. It didn’t take long for locals to start flocking there.
The Manaira mall isn’t Roberto Santiago’s only achievement, but it is his most prominent one. In addition to boasting more than 280 stores and restaurants, it is home to a bowling alley, a movie theater, a fitness center, a video game arcade, a food court, manicured gardens and even a school–Higher Education of Paraiba.
At just 58 years old, Roberto Santiago is unlikely to slow down any time soon. You can expect to see more incredible things from him in the years to come. View more on Mundo Do Marketing