For several generations Goettl Air Conditioning has served the desert Southwest with its excellent service and fair pricing. The company was founded in 1932 by Goettl brothers Adam and Gust. The company was the first to introduce the evaporative cooling system and refrigerated air conditioning to the hot and arid regions around Phoenix, Tucson and Las Vegas.
For years Goettl had been at the top of the food chain in regards to customer satisfaction, profits, and employee morale. Then in the nineties, things changed. Goettl had been owned and operated by a large national management company and many of the fine details that made a good company better were lost in that equation. Profits were down, customers were unhappy and things were just not going well.
Then in 2013 Ken Goodrich purchased Goettl. Goodrich had been raised in a family where his father was in the air conditioning business and he knew what had to be done. Goodrich had spent his entire business career resurrecting failing companies and bringing them back into profitability.
However, Goettl was a special situation as there had been some legal issues where there had been questionable business practices and a lawsuit had followed. Consumer confidence in the company was way down as well. Goodrich launched a campaign to bring up expectations in both the customer and employee areas, and he instituted a 100 percent satisfaction guarantee on everything in the way of sales, service and customer relations.
According to PR News Wire, today morale is way up from the customer and employee aspect and the company is very profitable again, bringing in over $50 million of revenue annually. Goettl got very involved in the communities in which the company serves as evidenced by the 50,000 cases of water donated to the homeless in Phoenix during a recent hot summer.
Goodrich didn’t stop there, however. As noted in a recent article in BizJournals, Goodrich acquires Walton’s Heating and Air in Southern California. Walton’s had always been a major player in the commercial HVAC part of the business while Goettl had been concentrating mostly in the residential areas. The two companies joining together just made a lot of sense. For more details visit Crunchbase.
Todd Longbrake, former owner of the family held company stated that he had grown Walton’s to just about the maximum that could be done on his own, and that the company had become stagnant in the process. Now, since the Goettl acquisition, the Southern California branch has expanded tenfold.