Targeting the young population to market the products of an organization is not an objective that is currently being used by a huge number of organizations in the market. There has been a feeling that most of the people in this market do not have the necessary resources to buy sufficient products that an organization would be intending to sell so that it can make some considerable differences in the market and hope to achieve its objectives.
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However, Alejandro Betancourt Lopez, at Hawkers, has always remained very vigilant and focused on the younger population to market the products that the organization has been trying to offer to the market. This is something that has been very innovative and through which the company has already changed the way it has been operating in the market. There are some essential reasons as to why Alejandro Betancourt Lopez has been targeting the younger population in the market.
Alejandro Betancourt Lopez is of the view that it is the younger population in the market that is highly interested in buying the trendy products that organizations have been offering in the market. This means that every other organization that is targeting the younger population should have some products that are consistent with the needs of the younger population. This is the only way an organization will be able to achieve consistent success in its operations.
Besides the issue of selling trendy products to the younger generation, Alejandro Betancourt Lopez knows that most of the developing countries around the world have a higher population of the younger than, the older population. This is one of the major reasons why Hawkers has always been concentrating on making sure that most of the products that it has been offering to the market are mostly directed to most of the developing countries where there is a huge population of the younger population and more