The Doe Deere brand of cosmetics is one of the most important brands in the cosmetics market. She has been able to create a very important brand, and much of what she does comes down to the fact that she listens to her fan base. Her customers like her because she listens. Her employees respect her because she listens. Doe Deere has often stated that she even listens to those people that do not like her. This a surefire sign that she is passionate about her business. She has been willing to open her eyes and take a look at the way things are with anyone that may have heard of her brand.
The best thing about Doe Deere is that she is someone that willing to take the input and make changes. Everyone that sets eyes on the Lime Crime brand will notice that this is much different than anything else. Doe Deere has said that she is trying to create a brand that is going to actually promote self-expression. She wanted to do more than just conceal the imperfections with her makeup. Doe Deere wants to build up the Lime Crime brand as something that would stand out from the competition.
She was born in Russia, and this would lay the great foundation that would give her something different than what was in the United States. Doe Deere was born outside of America, so she would bring her own unique perspective to New York. Her upbringing and the way she gravitated towards American culture would give her access to a huge fan base.
Doe Deere is doing a lot more with Lime Crime than most other companies have done in the past. This is a person that has created a brand that will worked well with people that are trying to get a much different look than they have had in the past. This is almost something of a futuristic look for cosmetics, and Doe Deere wants people to respect her process for pushing the cosmetics world forward. She knew it was pertinent to do something different in order to build up her brand.
What Doe Deere is doing now is giving inspiration to a lot of other females. She is creating a name for herself and giving advice to women through Instagram. She is an innovation that is challenging so many other female leaders to be unique.