To fully understand anything, an in-depth study needs to be undertaken. Advertising, on the other hand, needs to be concise, fluid, and easy to understand. The main purpose of advertising is to promote a product or a service. Advertising is an important and necessary ingredient to any business’s success. The civilized world is constantly bombarded by advertising whose claims range from trivial to factual. One person, Emily McClure, decided to undertake an in-depth study of a product claim being made by Wen hair by Chaz Dean. McClure, a beauty blogger, looked at the claims of the product to clean, condition, restore and manage unruly hair. She has fine, unmanageable hair, a difficult condition to deal with and undertook the challenge conducting a seven-day study of the results.
McClure’s research included photos of her progress taken starting with her return from traveling with unwashed, unmanageable hair; the photo looked as if it had been taken when she got off the plane. She continued her in-depth reporting and photo study as she advanced from first shampoo experience to the end of the seven days and the satisfying compliments earned from friends. At the end of the seven days, we feel assured that McClure will continue using Wen by Chaz, and we may be in store for a later report of her in-depth studies. WEN products are sold on Sephora stores and online on http://www.ebay.com/bhp/wen-hair-care.
This type of personal review and commentary has become a new focus of consumerism. Consumers trust brand names but when reviews say something contradictory we are left with no clear opinion of the product. Further, bad reviews will force us to turn to a different product. The most notable example of this happened with Coca-Cola and their adventures when they changed a proven formula for the world’s most popular carbonated beverage. The people at Coke learned a lesson.